CHANGE
OR DIE
TRYING

AN IMPACT DRIVEN, BOUTIQUE DESIGN FIRM

AN IMPACT-DRIVEN, BOUTIQUE DESIGN FIRM

We build impact-centric, meaningful business innovation from concept inception to market entry and beyond.

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- Meanwhile in the real world -

HOW MIGHT WE STAVE OFF THE END OF THE WORLD?

HOW IS YOUR DESIGN THINKING WORKING OUT SO FAR?

As designers, we just spent the past 25 years talking about saving the planet, transitioning to new and more equitable businesses, being the force of good, being "human-centric" (or whatever is the BS young people say these days). But the world is still in flames, there is war, exploitation, plastic waste, unbreathable air… you know, that thing we are trying to call by the pet name “permacrisis”. We as designers were complacent in the creation of a well crafted extinction event. Yay us.

How the f*ck did that happen? Are we THAT stupid? Or are we just THAT suicidal?

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Maybe design could finally grow up if we stopped pretending the world is a tidy user-journey. Reality is hyperreal, mediated, glitching at the seams—and our work should meet that complexity head-on instead of dieting on 2000s-era optimism.

MOVE BEYOND HUMAN-CENTRIC IDEAS

Move beyond the fantasy of the “average user.” Design for messy, mediated realities—where algorithms, objects, places, and power shape experience as much as people ever did.

LET GO OF GENERIC METHODOLOGIES

Let go of templated toolkits and innovation theatre. Work with the world as it actually is: contradictory, asymmetrical, political—and demanding design that’s more than process cosplay.
GO TO SEVICES

- Meanwhile in the real world -

THIS IS WHAT WE DO HERE.

WE CREATE IMPACT-CENTRIC, MEANINGFUL DIGITAL INNOVATION FROM CONCEPT INCEPTION TO IMPLEMENTATION AND BEYOND.

WE CREATE IMPACT-CENTRIC, MEANINGFUL DIGITAL INNOVATION FROM CONCEPT INCEPTION TO IMPLEMENTATION AND BEYOND.

Pay&Go

#Service Design
#UX Research
#Field Research
#Usability Testing
#UX Strategy

We carried out a full-spectrum research and UX strategy project for BKK, uncovering how users understand, navigate, and trust Pay&GO, and providing clear guidance for improving the experience across digital and physical touchpoints.

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The Age of Cybercrime

#Thought Leadership
#Research
#Strategy
#Cybersecurity
#Ecosystem Design

We developed a comprehensive, data-driven whitepaper for Mastercard that explains the evolving cybercrime landscape and provides actionable frameworks for users, companies, and regulators. The material served as a strategic communication tool and supported Mastercard’s ecosystem-building efforts across CEE.

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Rewilding at Balaton

#Climate resilience
#Edible wild plants
#Local communities
#Food sovereignty
#Adaptation

Reviving edible wild plant traditions at Lake Balaton to build community-based climate resilience and reconnect people with local ecosystems. This research project is based on the design of living labs with a more-than-human perspective in mind.

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OTHER FUN STUFF

CYBER ISLANDS

cyber-islands

We have some pretty cool spaces and a workshop room in our office that you can rent out from us for your events or workshop sessions - as long as you are not using it for creating the new great way to destroy the planet.

JOIN THE COMMUNITY

WORKSHOPS AND COMMUNITY

atlas underground

You can join our open events and workshops by joining Atlas Underground, our community of impact-driven professionals. (The community is invite only, so if you don’t know anyone who is already in, you can request an invite and we’ll see.)

REQUEST AN INVITATION